Professional Orientations of Journalists in the Face of the Mediatization of Society

The article studies the transformation of professional orientations journalists in context mediatization society. Researchers define as a two-way process that refers to development digital technologies, spread Internet and new media within which social institutions mutually influence each other. advancement increased availability Internet, smartphones, networks for wider population trigger process. institute journalism activity journalist is most vulnerable mediatization. To study society, we carried out series in-depth interviews with (N = 10) 2020–2021. We also analyzed data from international Russian sociological made between 2012 2016. results showed under it audience guides journalist. And this, turn, attracts advertisers. In addition, there occurs ‘a desacralization’ image since involved news production face struggle attention trust audience, emerges necessity update principles efficiency fact-checking. As ethics journalist, informal rules conduct, adopted particular publication are priority, while norms enshrined codes fade into background. freedom independence declining, professionals themselves associate political economic pressure regulatory restrictions. Editors, owners, editorial policy publication, inner convictions, personal values — all this affects journalist’s activities. According journalists, acquires negative colouring public eye due erosion credibility practitioners. Finally, processes lead over-information, increases risk journalists’ burnout.